Merging Mythology with Modernity
Elevating Athletic Apparel with Ancient Elegance
Elysium Athletic stands at the intersection of tradition and innovation, channeling the immortal beauty of Greek mythology into their athletic streetwear. With a fully customized e-commerce website on the Shopify platform and a reimagined brand identity, Elysium Athletic is poised to expand into new markets while staying true to its ancient roots.
Merging Classic With Trendy
Elysium Athletic faced the challenge of translating the timeless allure of ancient Greece into contemporary athletic streetwear. Our task was to design a website that seamlessly integrated mythology-inspired aesthetics, rebrand the existing look and feel of Elysium Athletic, and create a cohesive brand architecture that would facilitate future growth.
Urban Myth Has New Meaning
Our collaboration with Elysium Athletic was about storytelling. Through a fully customized e-commerce website, reimagined brand identity, and meticulously designed apparel, we breathed life into the ancient myths, transforming them into wearable art. The result is a brand that not only honors its Greek heritage but also pioneers a new era of athletic streetwear, blending tradition with innovation.
"Thanks to Joost for completing the rebranding, website, and designs on my tight deadline. The first apparel drop went insanely successful thanks to him."